Digital communication and the real estate sector

The emergence of new Information and Communication Technologies enables easy access to internet for consumers. The current world population is 7.6 billion, 4 billion of which have direct access to the internet. 

As time goes by, with the ascension of smartphones, technological curiosity has become part of our daily lives, it has changed the way we work and offers us an infinite possibility to surf the Web at any time.


All sectors of companies have had to adapt themselves to the rise of that revolutionary and unavoidable tool. 


The real estate sector is surfing on the digital innovations with the explicit aim of fully satisfying salers and/or purchasers. A lot of digital tools are available to real estate agencies in order to adapt and meet precisely all of their consumers’ expectations.

To search, to buy, to sell, to estimate, to visit… nowadays most people trust the web to carry out real estate research. 

Very quickly, real estate professionals were competed with new actors which are reaching the market: online agencies, real estate sale website between individuals or the website ads.

Major market shares are opening up on the web and, to find new opportunities, traditional agencies should be well positioned on the Internet. 


Digital has become a major, strategic and an essential communication axis for researching or promoting a property.




Keys, Real Estate Agency shares his valuable tips below. We particularly follow these key points to use the internet and its derivatives wisely:


  • To understand how the Internet works and the interest for the agency
  • To follow real estate trends on the web
  • To have a powerful website that is updated regularly
  • To have an important S.E.O.
  • To learn to innovate 
  • To watch the competition
  • To be on social networks
  • To use appropriate speech for each digital communication channel


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